Privacy policy

Privacy Policy

IQLG (IQ Lead Generation Ltd)

1. Introduction
 

IQLG, trading as IQ Lead Generation Ltd, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share and protect personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

This policy applies to all personal data processed by IQLG through our websites, landing pages, marketing campaigns, appointment booking systems, supplier relationships and lead brokerage activities.

2. Who We Are
 

IQLG is a UK based lead generation and marketing company operating across multiple consumer verticals including but not limited to home improvements, insurance, utilities, telecoms and financial services.

We act as a data controller where we collect data directly and as a joint controller or processor where campaigns are run on behalf of third party brands.

Data Controller:

IQLG Ltd

Email: [email protected]

 

3. Personal Data We Collect
 

We may collect and process the following categories of personal data:

• Name

• Telephone number

• Email address

• Postal address and postcode

• Property related information

• Product or service requirements

• IP address and device data

• Marketing source and consent metadata

We do not knowingly collect data relating to children.

 

4. How We Collect Data
 

Personal data is collected via:

• Our own branded websites and landing pages

• Websites and campaigns operated on behalf of clients

• Third party traffic and data suppliers

• Appointment booking forms and call back requests

• Telephone interactions

• Legitimate second use data sources where permitted

All third party suppliers are contractually required to operate in compliance with UK GDPR and ICO guidance.

 

5. Lawful Basis for Processing
 

IQLG processes personal data in accordance with UK GDPR using one or more lawful bases, depending on the nature of the campaign, method of data collection and intended use of the data.

These lawful bases include:

a. Consent
 

Where required, IQLG obtains consent at the point of data collection via IQLG owned websites, landing pages, applications or partner operated websites.

Consent is obtained through clear, affirmative action and is:

• Freely given

• Specific and informed

• Unambiguous

• Recorded and auditable

Opt in statements clearly explain:

• Who is collecting the data

• How the data will be used

• That data may be shared with relevant third party providers

• How individuals can withdraw consent

Consent may be obtained via:

• Online forms and applications

• Partner websites and publisher networks

• Verbal consent captured via recorded calls

• Account or service registration processes

IQLG does not rely on pre ticked boxes, implied consent or consent embedded solely within terms and conditions.

 

b. Soft Opt In
 

Where permitted under the Privacy and Electronic Communications Regulations, IQLG may rely on soft opt in for electronic marketing communications.

This applies only where:

• Contact details were obtained during a sale or negotiations for a service

• Marketing relates to similar products or services

• A clear opt out was provided at the point of collection and in every communication

Soft opt in is not relied upon for cold calling or inappropriate third party marketing.

 

c. Legitimate Interest
 

In addition to consent based processing, IQLG processes personal data under the lawful basis of legitimate interest where appropriate and lawful.

Our legitimate interests include:

• Responding to consumer enquiries

• Matching individuals with relevant suppliers, installers or service providers

• Booking appointments or arranging call backs

• Operating lead generation, brokerage and appointment setting services

• Improving marketing relevance and performance

All legitimate interest processing is subject to a Legitimate Interest Assessment to ensure processing is necessary, proportionate and does not override the rights and freedoms of individuals.

Individuals have the right to object to processing carried out under legitimate interest at any time.

 

6. Screening and Compliance
 

Before any data is supplied, sold or contacted:

• Telephone numbers are screened against the Telephone Preference Service

• Mobile numbers are checked using HLR validation

• Suppression lists are applied where relevant

• Campaign specific exclusions are enforced

We do not knowingly supply data that is TPS registered unless a valid exemption applies.

 

7. Use of Second Use Data
 

Some data supplied by IQLG may be sold or shared as second use data, particularly within home improvement verticals.

Second use data is:

• Only used where legitimate interest applies

• Relevant to the original enquiry

• Supplied to compatible sectors only

• Screened and suppressed prior to use

Consumers are informed at point of data capture that their data may be shared with relevant third parties.

 

8. Appointment Booking and Brokering
 

Where IQLG books appointments or brokers enquiries:

• Data is shared with selected partners or clients

• Only relevant information is supplied

• Clients act as independent data controllers

• Data is used solely for the agreed purpose

Clients are contractually required to handle data lawfully and securely.

 

9. Data Sharing
 

We may share personal data with:

• Clients and advertisers

• Installation partners and service providers

• CRM and technology platforms

• Compliance and verification partners

We do not sell personal data to unrelated third parties.

 

10. Data Retention
 

Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, including:

• Legal and regulatory obligations

• Compliance audits

• Dispute resolution

Retention periods are reviewed regularly.

 

11. Data Security
 

We take appropriate technical and organisational measures to protect personal data, including:

• Access controls

• Encryption where appropriate

• Secure storage systems

• Supplier due diligence

 

12. Your Rights
 

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction or deletion

• Object to processing

• Restrict processing

• Data portability

• Withdraw consent where applicable

Requests can be made by contacting [email protected].

 

13. Complaints
 

If you are unhappy with how your data is handled, you may contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office.

 

14. Changes to This Policy
 

This Privacy Policy may be updated from time to time. The latest version will always be available on our website.